Don't worry, if you missed the 2008 JD Power Automotive Roundtable, you can get all of the Power Points, PDFs and Video links below.
2008 JD Power Marketing Review
Download 2008 J.D. Power Automotive Online Marketing Review
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Third Party Sites in the New Economy
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OEM Marketers and Dealer Group Discussion
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Internet Mystery Shopping Results
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Catalyst Creative Awards Presentation
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Keynote: Future of the Internet
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User Generated Content (UGC): Scope and Relevance
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Download User Generated Content (UGC) Scope and Relevance at the 2008 JD Power Roundtable
Survival in the US Auto Industry: One Launch at a Time
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Internet Insights: Engagement
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Download Engaging Consumers in the World of Web 2.0 Cars.com at the 2008 JD Power Roundtable
In-Text and In-Banner Advertising
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Dealer Ratings and Reputation Management
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OEM Case Study
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Download OEM Case Study Ford Lincoln Mercury SYNC
Social Media: It's Here. It's Huge. Will it Sell More Cars
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Search: What You're Doing Wrong
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Social Media: It's Here. It's Huge. Will it Sell More Cars?
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Ad-Supported Video Entertainment: Internet's Future?
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YouTube as a Marketing Platform
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Mobile Web: Starting to Show, Will it Grow?
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Download Myspace.com - Mobile Web Starting to Show Will it Grow at the 2008 JD Power Roundtable
Upper Funnel Metrics: Developing Accountability for Online Branding
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Roundtable Summary, Highlights and Review
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Internet Optimization: A Non-Automotive Case Study
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Getting Reach on the Internet
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The Global Internet: Lessons From Abroad
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Download The Global Internet Lessons From Abroad Part 1 at the JD Power Roundtable
Download The Global Internet Lessons From Abroad Part 2 at the 2008 JD Power Roundtable
Content Targeting: Akamai
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Chris Hanson
eCommerce Consulting Director
VinSolutions
